Physical post as a sales tool: the brochure after the demo, not in the inbox
Emails get ignored. High-quality physical post does land, and keeps you on your prospect’s mind at the moment the decision is made.
Order now and it lands on the doormat within 2 working days.
After the demo, your product drops out of sight until the internal review. Physical post as a sales tool (a brochure after the demo, a thank-you letter while the decision is made internally) keeps your team in the deal. Slim Folderen prints from 1 copy. CRM or LinkedIn outbound (from deal trigger to quote) is covered on the Sales & outbound page, and IT proposals on the IT consultants page. This page is about follow-up after a conversation, as a team process.
Why the brochure after the demo should not stay in the inbox
Email overload is real
Decision-makers receive dozens of emails every day. A printed brochure on the doormat stands out among all those messages.
Follow-up takes too much time
After a meeting, salespeople forget to follow up. A tangible brochure stays visible on the desk for weeks.
Print comes with a minimum run
Traditional printers make you order 50+ copies. Slim Folderen prints on demand from a single copy.
How the sales team shares the brochure after the demo
The same playbook for every AE: demo done, brochure on its way, visible in the dashboard.
Put the demo brochure in the team library
One up-to-date PDF per product or pitch. The whole team sends the same version, not an outdated attachment from someone's downloads folder.
Send it straight after the demo
Not the next morning. Select the brochure and the address while the call is still fresh. It is on your prospect's doormat within 2 working days.
The same playbook for every AE
New salespeople follow the same steps. No more “who has the latest PDF?”, and a credit limit for each team member.
See who has already received a brochure
A dashboard per order and per salesperson. That way you avoid duplicate follow-up and see which deals still have no physical post.
Use cases for sales teams after the demo
Brochure after the demo
A thank-you letter plus a product brochure, straight after the call. Something tangible while the decision is made internally: the team process, not the CRM trigger.
The same brochure for every AE
Onboarding new salespeople: library, playbook, credit limit. Everyone sends the same up-to-date PDF.
Follow-up that does not get left behind
The call is over and the next one is already in the calendar. The brochure still goes out the same day, without a trip to the printer.
Reopen no-decision deals
Deals that turned into “later”: a physical letter with the latest brochure, sent by the team, not as cold LinkedIn outbound.
Related
Sales & outbound
Send a brochure from your CRM: an A4 quote or pitch deck by post after a deal trigger. B2B direct mail from one copy, from Pipedrive, HubSpot or LinkedIn.
IT consultants
Send IT proposals by post: a services brochure, and an onboarding pack once the contract is signed. From 1 copy. Not for sales demo follow-up or CRM outbound.
Recruitment agencies
Send candidate packs by post: vacancy details, employer branding and follow-up after the interview. From 1 copy, on the doormat within 2 working days.
Connect Google Calendar
See your meetings and send a brochure deliberately before or after each one.
Frequently asked questions
How quickly is a brochure delivered?
Orders that come in on a working day before 3 pm are printed the same day. Within the Netherlands, PostNL delivers them to the doormat within 2 working days.
What is the minimum quantity I can order?
A single copy. There is no minimum order. You only pay for what you send.
Can I keep several brochures in my library?
Yes. Upload as many PDFs as you like per product, service or campaign. When something changes, you only replace that file.
Does Slim Folderen work with my CRM?
Yes. Through the browser extension, the webhook API and Zapier, Slim Folderen works with HubSpot, Salesforce, Pipedrive and more.
Your brochure on your prospect's doormat within 2 working days
Create a business account and send your first brochure within 10 minutes.