Send a furniture brochure after a store visit — advice that doesn't end up in spam
After a store visit, the customer compares three retailers at home. A printed collection brochure with your advice stays in sight on the coffee table.
Order now and it lands on the doormat within 2 working days.
Buyers visit three stores. Sending a furniture brochure after a store visit keeps the collection and your salesperson's advice in the home, not in the spam folder. Slim Folderen prints the store collection or the interior advice one copy at a time. Kitchen showrooms and designers' moodboards are a different topic.
Why furniture stores need physical follow-up
Online competes with the in-store experience
Customers compare your advice with online shops that send an email that very evening. Physical post with your personal approach sets the in-store experience apart.
Collection brochures go out of date quickly
Seasonal collections change and stock moves. Brochures printed in bulk are worthless within months. Print on demand and always send the current version.
Personal advice deserves personal follow-up
A generic newsletter doesn't do justice to the conversation in the store. A brochure with the collection they looked at and your recommendations feels like real attention.
How Slim Folderen works for furniture stores
From collection brochure to interior advice: send straight after the store visit.
Upload collections and advice material
Put a PDF in the library for each collection, department or brand. Living room, bedroom, garden furniture: everything is available for every shipment.
Send after the store visit
Note the customer's address and send the relevant brochure the same day. On the doormat within 2 working days, while the store experience is still fresh.
Automate seasonal campaigns
Connect your customer database via Zapier. When a new collection arrives, you automatically send a preview brochure to previous visitors.
Manage per branch
Several branches? Each branch has its own budget and overview. Central control, local flexibility.
Use cases for furniture stores
Store visit follow-up
After the visit, the brochure for the collection they looked at arrives at the customer's home, with prices and availability. Your advice stays in sight.
Interior advice brochure
Send a personal recommendation combining furniture, fabrics and accessories. The customer discusses it at home with their partner.
Seasonal collection announcement
Tell customers who showed interest before about the new spring collection with a printed preview brochure.
Delivery confirmation with care guide
After delivery, the customer receives a care guide and a thank-you letter. Professional aftercare that encourages reviews and referrals.
Related
Kitchen suppliers
Send a kitchen brochure after a showroom or home visit: the quote and design by post, from 1 copy, on the doormat within 2 working days.
Interior designers
Send an interior design presentation by post: moodboard and design brochure in full colour. Designers print from 1 copy, on the doormat within 2 working days.
Bathroom installers
Send a bathroom brochure after the quote: design, materials and price by post. Installers print from 1 copy, on the doormat within 2 working days.
A4 brochure printing
Full colour and stapled, 2 to 28 pages, from a single copy by post to your client.
Frequently asked questions
How quickly is a brochure delivered?
Orders that come in on a working day before 3 pm are printed the same day. Within the Netherlands, PostNL delivers them to the doormat within 2 working days.
What is the minimum quantity I can order?
A single copy. There is no minimum order. You only pay for what you send.
Can I keep several brochures in my library?
Yes. Upload as many PDFs as you like per product, service or campaign. When something changes, you only replace that file.
Does this also work for several branches?
Yes. Add team members per branch and set budget limits. Each branch sends independently, with a central overview.
Your collection brochure on the doormat within 2 working days
Create a business account and send your first store follow-up within 5 minutes.