Automate direct mail for marketing teams — Zapier, webhook and budget limits
Triggers, workflows, budget control and reporting. Slim Folderen connects to your existing marketing automation via Zapier, Make or a webhook and adds printed mail to your mix.
Order now and it lands on the doormat within 2 working days.
In-house marketing teams want to automate direct mail without taking on yet another print project. Slim Folderen plugs into Zapier, Make or a webhook: the same trigger as your email flow, plus a campaign budget in credits. Physical mail, Zapier-style, measurable in the dashboard. Agencies that do this on behalf of clients are covered on the marketing agencies page; this page is about your own stack and spend control.
Why marketing teams struggle with print
No budget control per campaign
Traditional print requires a large upfront payment for the whole print run. There is no breakdown per campaign, per region or per team member. Slim Folderen lets you allocate credits and set limits.
No integration with your existing tools
Printers work with order forms and phone calls. Slim Folderen has an API and works with Zapier and Make, so you add physical mail to existing workflows without extra manual work.
No way to measure results
You never know how many brochures were actually sent or which campaign delivered the most. The Slim Folderen dashboard gives you insight per campaign, per employee and per time period.
How marketing teams use Slim Folderen
From setting up a campaign library to automated, trigger-based shipments, all in one platform.
Create a campaign library
Upload the approved designs (PDF) for each campaign. Set who has access to which material and what budget is available per department or employee.
Connect via Zapier, Make or webhook
Build a flow in Zapier or Make: when a lead reaches a certain score, fills in a form or a deal moves to a certain stage, a brochure is sent automatically. No code needed.
Set limits and approvals
Decide how much each employee may order per month. Or require your approval for orders above a set threshold. That way, you stay in control without micromanaging.
Report and optimise
Check the dashboard for an overview per campaign: number sent, credits used and timeline. Export the data for your marketing reporting.
Campaign ideas for marketing teams
Event invitations by post
Send VIP contacts a printed invitation to a launch, trade fair or exclusive dinner. A printed invitation lands on the doormat, not among all the other event emails.
Loyalty campaigns
Send top customers a personal letter or gift brochure on their birthday, on an anniversary or when they reach a certain spending level. Customer retention starts with feeling valued.
Direct mail for product launches
Support a product launch with a physical mailing to your existing customer base. Combine it with email for maximum reach: the letter reinforces the email campaign.
Regional campaigns
Filter your contacts by region and send a personalised campaign to a specific postcode area. Slim Folderen handles everything: you set the rules, we send.
Related
Marketing agencies
Automate direct mail as an agency: campaigns on behalf of clients, white-label mailings and a credit budget per client, with reporting per campaign.
Online stores
Send welcome packs automatically from your online store: an unboxing letter, abandoned cart follow-up, win-back and contract renewal. From 1 copy, via a webhook.
Sales & outbound
Send a brochure from your CRM: an A4 quote or pitch deck by post after a deal trigger. B2B direct mail from one copy, from Pipedrive, HubSpot or LinkedIn.
Direct mail for businesses
Send your brochure by post to clients and prospects, on the doormat within 2 working days.
Frequently asked questions
Can I give several team members access with individual budgets?
Yes. As team admin, you add colleagues and set how many credits each person may spend. That way, you delegate without losing control.
Which integrations are available for automation?
Slim Folderen offers a webhook API that lets you connect to almost any platform. We recognise Pipedrive, HubSpot, Salesforce and other well-known CRMs straight away; in Zapier and Make, you connect through their webhook or HTTP step.
How is Slim Folderen different from a traditional direct mail agency?
A traditional agency requires minimum print runs, has lead times of weeks and offers no real-time reporting. Slim Folderen prints on demand, puts your brochure on the doormat within 2 working days and shows everything straight away in your dashboard.
Can I schedule campaigns in advance?
Through your automation tool (Zapier, Make or your own webhook), you can link campaigns to data triggers. That way, a mailing goes out automatically on the date you choose or when a particular event occurs.
Add printed mail to your marketing stack
Create a business account and build physical mail into your existing workflows. No minimum order, no long lead times. Companies with a Dutch Chamber of Commerce (KvK) number get one free trial shipment (up to 8 pages).